Do you hear the **chirp chirp** of crickets every time you try to sell your art online?

And no, you don't need to be famous or have thousands of social media followers either.

The 80/20 guide to selling your art online

Selling your art online is not that complicated. It's actually extremely simple if you know the few things to focus on, and the 80%+ of things to completely ignore.

I've been selling my art online for over 14 years.

I know exactly what to focus on as a busy artist to get the maximum results with your limited time, and this course is where I share that knowledge.

Learn how to sell your art online this weekend

Could you spend months reading every art business blog and watching every YouTube video on artist marketing? Yes. Do you need to? No.

It's easy to waste weeks and months trying to figure out how to sell your art online. It's not clear what to do, so you try to do everything.

I'm lazy. I want to do some upfront work, then set it and forget it. This way I have more time for drawing in my sketchbook. So that's what I show you how to do in this course.

Start from nothing

Building a following for your art takes time. It’s especially difficult when you think the only way to sell art is to have thousands of followers on social media.

But growing an email list changes that.

Just the act of sharing your creative process—and giving your audience a way to follow along on your art newsletter—will make it substantially easier to build a following.

In September 2009 I had just less than 100 subscribers to my blog, a few months later I had a $3,000 art launch offering commissions, limited edition prints, and a few originals. That’s all in one day. By using landing pages and blog posts to build an email list—and keeping the subscribers interested—you can build a profitable following in very little time. I’ll show you how to do it step-by-step.

With the right audience, a solid launch plan, a little discipline, and a lot of effort, you can make a living from your art. Interested?

Curious if the Art Launch Workshop is right for you?

Get my FREE 5-Day Email Training on how to sell your art online to sample what you'll learn in the course



Learn the minimum maintenance, maximum results way to putting your online art sales on autopilot.

Art Launch Blueprint is clear and actionable. When you’ve finished the 12 video lessons, you’ll know exactly what you need to do to sell your art online – and how to do it.

12 Video lessons showing you what you need to do, step-by-step, to sell your art online in an automatic, storytelling way.

You’re getting over a decade worth of experience and hard-won lessons that have been chiseled down into grab-and-go lessons. I want you to have everything you need to grow your email list of people who are interested in your art.

Art Launch Blueprint is a course where I’ll show you how to put simple business systems in place so you can start selling your art online.

Finish the steps in each lesson and see the results.

Inside Art Launch Blueprint you'll learn…

  • How to completely eliminate social media as a marketing activity and what to do instead.
  • How to make your art website work for you 24/7, automatically.
  • How to create a flow of new visitors to your art website every day.
  • How to automate your art sales with simple email funnels, including what to say, suggested sending times, and send frequencies.
  • How I generate new art newsletter signups every month without using social media or paying for ads.
  • How to establish an authentic connection and familiarity with your art newsletter subscribers with your art newsletter.
  • How to double and triple your revenue with confident pricing strategies.
  • How to sell original art, prints, and book private commissions.
  • Access proven email frameworks and templates for inviting your email list to collect your art in a chill and confident way.
  • And much more…

Here's the exact list of concise and to the point lessons, so you can make sure Art Launch Blueprint  is right for you.

1 | Introduction
Discover the simple business systems for growing your audience and selling your art online.

2 | Path for selling art online
Avoid costly mistakes and time-consuming missteps as you set out to get your first art sales online.

3 | What you don't have to do
Understand what marketing activities work and which ones don't. Clear your mind from a storm of social media and all the art marketing tactics you don't need to worry about. Know what art marketing tasks to avoid and what will deliver the best results.

4 | Mindset
Making art sales online is more than building a website and waiting for people to come and buy your art. It's about creating a business with an artisanal approach.

5 | Your story
Attract a profitable audience who will be easy for you to connect with. Your story informs how you present your work, create content, and better understand who your audience is. Rather than have others fill in the blanks about you, wouldn’t you rather craft how others perceive you?

6 | Your website
Create a website that works for you 24/7. Learn the essential building blocks of a functional art website so you can easily grow your art business when you're out enjoying life.

7 | Your mailing list
Establish familiarity with your growing audience so you can successfully make art sales. Optimize how you grow your mailing list while connecting with them in a chill and confident way.

8 | Content strategy
Develop a simple schedule and strategy for building familiarity with your potential art collectors and supporters.

9 | Outreach
Maximize your art newsletter subscribers so you can generate an ongoing stream of visitors to your art website.

10 | Your art products
Double and triple your revenue with confidence. Increase your revenue without having to do more work or put in additional hours creating more art.

11 | Inviting your audience to collect your art
Get proven email templates and strategies. Discover the art of writing emails that compel your audience to take action to collect your art in a natural, storytelling way. Use the same email frameworks and email templates to make art sales. Complete with email send timing and more.

12 | Beyond
Advanced art sales systems and automation to help you make art sales throughout the year with minimal effort.

Who is this workshop for?

Artists, but more specifically, people who are visual image-makers. People who want to sell their art online from their own website. Selling original art, limited edition prints, and private commissions.

To clarify further: Artists who want to bypass the gallery system, avoid the storm of social media, and instead build their own audiences via an email list, and make online art sales in a chill and confident way.

If you think building your art business will happen overnight, this program isn't for you.

Who is this workshop NOT for?

This workshop is not for you if you expect to be a millionaire over night. While everything is presented to you in a clear, step-by-step way it's DOES require work on your part. In the beginning,

I recommend spending a minimum of 5 hours a week on implementing everything you learn inside the Art Launch workshop to see results.

How I've helped other artists with the Art Launch Blueprint program

“For the last 2 1/2 years, I have been working on trying to become a full-time artist. Last year I quit my day job and ventured out on my own to see if I could actually make it happen. 

Art Launch Blueprint and your emails have given me the confidence that I could actually do this. I am continually impressed by the genius of your advice and guidance. It is the most concise and relevant information I have found and I am so grateful I discovered your website. 

Essentially, I was getting ready to give up and go back to a corporate job, and then you laid it out so brilliantly how to sell my artwork online and make a living with my creative skills. 

I am inspired to continue with a new perspective. For example, I went from selling work once a month to once a week, in a couple of months.”

Omaste Witkowski, Artist

“What made Chris’ approach different from the rest, as it was making sense to me. I would ask Chris an occasional question and his answers always felt genuine. So I signed up for Art Launch Blueprint. I’m doing the work, slowly getting the people to sign up for my newsletter. Taking my time and getting organized. For the first time, I feel like I’m on the right track.”

Shawn Wilken, Artist

“Wow. I've been an artist for many years, mostly paintings but also some drawings. I've had some gallery showings etc and have always worked like a dog to get the word out. 

Most of my sales have been through word of mouth and from people seeing my work in someone's living room.  

I've never had any defined strategy for my business but have been feeling like I needed one yesterday. 

For example, everything I read advises me to get onto social media. (I'm only on LinkedIn and don't do much with it). Then I read about your approach. Wow! 

I have to say thanks for putting it out there and the good of you for not charging the moon. Art Launch Blueprint is well worth the few hundred dollars – which is less than one painting sale.”

Michael Christidis, Artist

“I must say it is gold. Really jam-packed with information. I appreciate all the time and effort put into this. Really glad I got it. It's something an artist has been trying to do and just didn't really find the ‘how's'. Now it's just a matter of putting in the work.”

Jose De Olio, Artist

“During my first art launch, I offered all the original paintings. I sold a dozen paintings and ended up with about $2,500 USD and probably could have sold more.”

Charlene Marsh, Artist

“This workshop has kinda changed my life. Before it, art was something I did but never bothered to sell (thinking ‘what’s the point, I won’t make any money’). Now, because you’ve altered my mindset about profiting from art – I have sold several works even before starting to launch. I have stories going in the UK national press about my work in the next few weeks. Seriously, it would never have happened without you. Thanks for making my life nicer!”

Boo Patterson, Artist

“I followed your advice on starting a mailing list and it is really paying off. I just had a mini-comic printed and already had 46 orders in the last three days, many through my mailing list, and a web-zine maintainer asked if he can interview me. So :-)”

Ayal Pinkus, Artist

Get started now for one payment of $99

Access the Art Launch workshop – a step-by-step process that teaches you how to sell your art online successfully.