Art Launch Blueprint

Effortlessly sell your art (original art, prints, or private commissions) without big launches or lots of high-touch selling.


Art Launch Blueprint is clear and actionable. When you’ve finished the 12 lessons, you’ll know exactly what you need to do to sell your art online – and how to do it.

You’re getting over a decade worth of experience and hard-won lessons that have been chiseled down into grab-and-go lessons, templates, frameworks, and ready-to-use email sales funnels. Essentially, saving you time, effort, energy, and expenses.

I want you to have everything you need to connect with a profitable audience. People who are in line with you and your art.

As an artist, your marketing skills are the only thing standing between you and your professional goals.

Art Launch Blueprint is a course where I’ll show you how to put simple business systems in place to help you make art sales online. Essentially, finish the steps in each lesson and you’ll quickly see how rapidly you can grow your art sales online.

Here’s the exact list of lessons, so you can make sure Art Launch Blueprint is right for you.


1/ Welcome to Art Launch Blueprint
Discover the roadmap we're going to take for putting simple business systems in place to help you get your first art sales online.

2/ My story
Avoid costly mistakes and time-consuming missteps by learning from my experiences getting my first art sales online.

3/ What you don't have to do
Understand what works and doesn't. Clear your mind from a storm of social media and all the art marketing tactics you don't need to worry about. Know what art marketing tasks to avoid and what will deliver the best results.


1/ Mindset
Making art sales online is more than building a website and waiting for people to come and buy your art. It's about creating a business with an artisanal approach.

2/ Your story
Your story informs how you present your work, create content, and better understand who your audience is. Rather than have others fill in the blanks about your story, wouldn’t you rather craft how others perceive you?

3/ Your website
Create an uncomplicated art website that works for you 24/7. Learn the essential building blocks of a functional art website.


1/ Your mailing list
Set-up the most profitable part of your art business, your mailing list. Establish familiarity so you can successfully invite your art newsletter subscribers to collect your art in the future. Optimize how you grow your mailing list while connecting with them in a chill and confident way.

2/ Content strategy
Creating a consistent schedule and strategy for putting content out into the world and building familiarity with your audience.

3/ Outreach
Maximize your art newsletter subscribers. Generate an ongoing stream of visitors to your art website without using social media.


1/ Your art products
Price your art with confidence. Apply pricing strategies to increase your revenue without having to do more work or put in additional hours creating more art.

2/ Inviting your audience to collect your art
Proven email templates and strategies. Discover the art of writing emails that compel your audience to take action to collect your art in a natural, storytelling way. Use the same email frameworks and email templates to make art sales. Complete with email send timing and more.

3/ Beyond
Advanced art sales systems and automations to help you make art sales throughout the year with minimal effort.

4/ Outro
Final thoughts and a specific step-by-step checklist to guide you through each simple business system required to make art sales online.

Here's what Art Launch Blueprint students saying:

“For the last 2 1/2 years, I have been working on trying to become a full-time artist. Last year I quit my day job and ventured out on my own to see if I could actually make it happen. Your workshop and emails have given me the confidence that I could actually do this. I am continually impressed by the genius of your advice and guidance. It is the most concise and relevant information I have found and I am so grateful I discovered your website. Essentially, I was getting ready to give up and go back to a corporate job and then you laid it out so brilliantly how to sell my artwork online and make a living with my creative skills. am inspired to continue with a new perspective. For example, I went from selling work once a month to once a week, in a couple of months.”
Omaste Witkowski, Artist

“What made Chris’ approach different from the rest, as it was making sense to me. I would ask Chris an occasional question and his answers always felt genuine. So I signed up for Art Launch Blueprint. I’m doing the work, slowly getting the people to sign up for my newsletter. Taking my time and getting organized. For the first time, I feel like I’m on the right track.”
Shawn Wilken, Artist

“Wow. I've been an artist for many years, mostly paintings but also some drawings. I've had some gallery showings etc and have always worked like a dog to get the word out. Most of my sales have been through word of mouth and from people seeing my work in someone's living room.  I've never had any defined strategy for my business but have been feeling like I needed one yesterday. For example, everything I read advises me to get onto social media. (I'm only on LinkedIn and don't do much with it). Then I read about your approach. Wow! I have to say thanks for putting it out there and the good of you for not charging the moon. Art Launch Blueprint is well worth the few hundred dollars – which is less than one painting sale.”
Michael Christidis, Artist

“I must say it is gold. Really jam-packed with information. I appreciate all the time and effort put into this. Really glad I got it. It's something as an artist been trying to do just didn't really find the ‘how's'. Now it's just a matter of putting in the work.”
Jose De Olio, Artist

“I followed your advice on starting a mailing list and it is really paying off. I just had a mini-comic printed and already had 46 orders in the last three days, many through my mailing list, and a web-zine maintainer asked if he can interview me. So :-)”
Ayal Pinkus, Artist

“During my first art launch, I offered all the original paintings. I sold a dozen paintings and ended up with about $2,500 USD and probably could have sold more.”
Charlene Marsh, Artist

“This workshop has kinda changed my life. Before it, art was something I did but never bothered to sell (thinking ‘what’s the point, I won’t make any money’). Now, because you’ve altered my mindset about profiting from art – I have sold several works even before starting to launch. I have stories going in the UK national press about my work in the next few weeks. Seriously, it would never have happened without you. Thanks for making my life nicer!”
Boo Patterson, Artist

Learn how to sell your art online in a natural, storytelling way

Join the waitlist for my course Art Launch Blueprint which opens for registration twice a year and paying students get access to forever.

To be the first to know when the course opens, get actionable tutorials, and a sweet launch bonus, signup below:

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