So how do you get people to visit your art website?
This is actually a pretty loaded question, so I want to dive deep into it.
A lot of people will tell you:
- “You need to do SEO.”
- “You need to do advertising.”
- “You need to get on social media.”
It’s important to remember there are different stages in your art business.
In each one of those stages, you can focus on different strategies and tactics. But you don’t need to overcomplicate things in the beginning.
At different stages, you can try different things, moving from beginner to more advanced later on. But you can’t do it all upfront.
For example, “pay per click,” (PPC) refers to paid advertising.
You’ve probably seen these types of ads on Google, Facebook, Instagram, and Twitter. PPC is great for more advanced businesses because when you get it working, it’s very scalable and provides a predictable ROI if you have a well-performing sales funnel.
For every dollar you put in, you might make two dollars, three dollars or even four dollars. It can be a really powerful tool to help your art business grow.
But the downside is that you need to know your conversion numbers. To do PPC right, it takes a lot of analytics. Most people hire other people to handle this for them.
That’s why I recommend you DON’T start with PPC ads. You should really wait to do this because there are better ways you can get free traffic in the early stages of growth.
Here’s another advanced online business topic: SEO or “Search engine optimization.”
SEO is when you type something into Google, results come up, you click, and you’re like, “Yes! This is exactly what I wanted.”
That’s an example of good SEO in action. This tool can be incredibly powerful for your art business.
Anytime that you get traffic to your art website from SEO, if done right, you’re getting really high-quality people coming to your site with what’s called “search intent.” All that means is that the person was searching for what you have to offer.
The problem with SEO is that it takes a lot of work and time to start seeing results. It’s also not directly in your control where or when you rank in search engines.
Google might change their policies or how they rank certain key terms. It also takes time for your site and posts to rank really well.
The best recommendation I have for you on SEO is to write authentically about you and your work on your art website.
And in fact, you can get a ton of traffic from Google, even if you don’t look at keywords, title tags, or any other advanced stuff that other people will tell you to do.
So what is the best wat to get traffic to your art website?
It’s by getting featured, getting interviewed, and creating guest posts.
Essentially, this means getting in front of the already established audiences of others is the most effective way you can start getting traffic to your art site.
Getting featured in front of the right audience tomorrow could mean hundreds or even thousands of new people on your email list this week.
It doesn’t cost you money like PPC. It doesn’t require you to know your sales funnel conversion numbers as paid advertising does.
It’s actually really straightforward.
When I was starting I emailed introduction emails to many online art publications who featured work like mine. Eventually getting small snippets about my work in Juxtapoz magazine and Beatuiful/Decay magazine. Which resulted in growing my email list dramatically in a few days.
Getting in front of the already established audience of others just involves you reaching out to niche websites that have more traffic than you do and saying:
“Hey, I have something that I think your readers would find interesting.”
“Can I do a guest post for you?”
“Would you like to set-up a quick interview?” or “I see you feature _____, will you feature my work?”
To this day, I still get traffic from small features and quick write-ups I had on online publications from 10+ years ago.
So how does it work?
First of all, you don’t need to go directly to top-notch niche websites in the beginning. That’s really important to understand. Don’t go find the biggest website related to the work you make on the planet and pitch them. It doesn’t make any sense, and you don’t have the credibility just yet.
Instead, you start off small, finding people who are one level above you, and you say, “Hey, I noticed that you have an audience that’s interested in this topic. I think that your readers will probably find my work interesting.”
Then based on the type of content they publish (interviews, guest posts, features, etc…) Ask to be a part of it.
Most niche website owners would love to feature you and your work. You’re making their job of creating content for their audiences easier by offering up you and your work.
As you get good at this, you’ll be able to leverage this domino effect of reaching out to larger and larger audiences.
For example, you could say, “Hi Niche Website #2, Nice to meet you. I did an interview with Niche Website #1. Their audience loved it! Do you think we could do an interview too?”
Then, you could do this again and again, and again.
You’ll keep moving up the chain, and, soon enough, you’ll be on massive sites. Resulting in the traffic you need to significantly grow your email list.