Your next illustration clients are just an email away.

Common distractions stopping most illustrators from getting clients

As you embark on your journey in the illustration business, you'll likely come across various pieces of advice, often well-meaning but potentially misleading.

While exploring these avenues is okay, and even beneficial as part of a broader strategy, relying on them solely can be a significant misstep.

Heavily depending on these conventional methods not only cost me valuable time but also drained financial resources.

Distraction 1:
Paying for ads in illustration directories

Investing in ads within illustration directories seemed like a good idea. These directories are distributed globally, featuring thousands of illustrators. However, I quickly realized this was a financial drain. Competing with so many artists meant my unique style was just a drop in an ocean, hardly noticed by potential clients.

Distraction 2:
Sending postcards to potential clients

Another common suggestion is to send postcards showcasing your work. This approach felt akin to casting my art into a void. The hope of being noticed and hired from a postcard in a pile of mail was slim and unproductive.

Distraction 3:
Trying to gain followers on social media

Many believe a strong social media presence is the key to success in illustration. While platforms like Instagram and Facebook offer exposure, they rarely lead directly to lucrative client work. A high follower count doesn’t equate to paying projects.

Distraction 4:
Pursuing an illustration agent

Seeking representation from an illustration agent is often seen as a solution. However, finding an agent who aligns with your style and career goals can be a long and uncertain process, with no guaranteed pathway to more work.

The reality of acquiring freelance illustration clients

The truth is, these traditional paths are fraught with inefficiencies.

Relying on them can halt your progress in building a client base.

What's needed is a more direct, personalized approach. Cold emailing, often overlooked, is a game-changer. It allows you to connect directly and meaningfully with potential clients, cutting through the noise of crowded directories and the passivity of social media or postcards.

It's time to rethink the conventional routes to finding illustration clients. A direct and personalized approach can yield tangible results. Are you ready to step away from these distractions and learn a more effective method?

After years in the illustration business, both struggling and observing others struggle, I stumbled upon a profound truth: the power of personalized, cold emailing.

This isn't just about sending emails; it's about crafting messages that resonate on a personal level with potential clients.

Clicking send and connecting in a personal way

In my journey as an illustrator, I discovered the profound impact of cold emailing, a strategy that significantly expanded my client base and unlocked doors to high-profile opportunities.

Developed over years, this approach not only elevated my professional status but also transformed the way I engaged with the illustration market. Through cold emailing, I experienced a remarkable increase in both the quantity and quality of my clients, leading to more rewarding projects and a substantial boost in income.

This method evolved into a cornerstone of my successful illustration career, proving essential in navigating the competitive world of art and business.

Recognizing its potential, I've created a comprehensive guide to show other illustrators how to harness the power of cold emailing effectively.


Illustration Essentials

Discover how to use the lost art of cold email to get more illustration clients

Illustration Essentials is clear and actionable. When you’ve finished the PDF guide, you’ll know exactly what you need to do to get more illustration clients – and how to do it – step by step.

Struggling to make your mark as an illustrator and secure freelance clients? I understand your hurdles. That's why I created “Illustration Essentials,” a PDF guide born from my extensive experience in the industry.

This guide, suitable for both new and seasoned illustrators, is packed with practical strategies for client acquisition, focusing on cold emailing and more.

Easy to follow and flexible, Illustration Essentials allows you to learn at your pace with actionable advice, templates, and steps.

It's not just about starting out; it's about growing and refining your methods. This guide stands out for its practical approach and focus on overcoming common challenges in freelance illustration.

Ready for a change?

Embrace effective strategies with Illustration Essentials and start acquiring your dream illustration clients.

Inside Illustration Essentials you'll learn…

  • Learn how to write emails that get responses: Discover simple ways to write emails that busy clients will read and reply to.
  • Stand out without spending a lot: Find out how to get noticed without expensive ads or competing with tons of other artists.
  • Make a portfolio that attracts clients: Create a collection of your work that really draws in the clients you want.
  • Get steady work as an illustrator: Learn how to keep finding clients, so you always have work.
  • Price your art right: Find out how to set prices for your work so you earn what you deserve.
  • Earn money from your art, again and again: Learn how to make money from your artwork over and over through licensing.
  • Save time by skipping useless marketing: Focus on what works to get clients and avoid wasting time on things that don't.
  • Offer your art in ways clients can’t resist: Learn how to package and sell your services in ways that clients really want.
  • Keep clients coming back for more: Get tips on making clients so happy they'll want to work with you again.
  • Email clients with confidence: Learn how to discuss projects and prices with clients, even if you're just starting out.
  • Get more work through referrals: Find out how to get your clients to recommend you to others.
  • Talk to clients without wasting time: Learn to communicate with clients quickly and effectively.

BONUS: The Illustration Contract Template

When you purchase the Illustration Essentials PDF guide, you'll also receive an invaluable bonus: an Illustration Contract Template. This template isn't just a generic document; it's a proven asset based on real-world experience.

  • Tested on over 150 real projects: This template has been used successfully in more than 150 illustration, animation, and graphic design projects, ensuring its effectiveness and reliability in real-world scenarios.
  • Includes built-in art licensing terms: It's not just about protecting your immediate interests; this contract also includes terms for art licensing. This means you can potentially earn passive income from your illustrations if they align with your clients' needs.
  • Saves time and legal expenses: Drafting a contract from scratch or hiring a lawyer can be time-consuming and expensive. This ready-to-use template saves you both time and legal fees, allowing you to focus more on your art.
  • Prevents scope creep: The template clearly outlines project scopes and deliverables, protecting you from unexpected additional demands and ensuring projects stay on track.
  • Protects your copyright: Clarifies that hiring you for an illustration doesn't equate to transferring copyright ownership, safeguarding your creative rights and control over your work.
  • Establishes your role as an independent contractor: And not an employee so your copyright doesn't default to the ownership of the client.

And many more essentials you would expect from a freelance illustration contract.

While it's challenging to put a precise figure on the value of peace of mind and legal security, similar custom-drafted contracts with licensing terms can easily cost between $200 to $500 if created by a legal professional.

The old ways of getting illustration clients is expensive

In the world of illustration, there are common yet costly routes many illustrators take in the hope of gaining more clients and growing their business.

  • Paying for ads in illustration directories: A typical approach is to pay for advertising space in illustration directories. These directories promise exposure but can charge upwards of $500 to $1,000 for a single listing, with no guarantee of attracting clients.
  • Expensive business courses: Enrolling in comprehensive business courses specifically for illustrators. Such courses can easily cost between $800 to $2,500.
  • Sending postcards to potential clients: Mailing custom postcards to art directors and potential clients is a traditional method, but printing and postage expenses can quickly add up, costing several hundred dollars for a modest campaign.
  • The time cost of social media: While not a direct financial cost, the hours spent on social media, crafting posts and engaging with followers in hopes of being discovered, represent a significant time investment, which is a valuable resource for any artist.

Contrast these expensive and time-consuming methods with the Illustration Essentials PDF guide. This guide is tailored to provide effective, straightforward strategies for client acquisition and business growth in illustration.

Frequently Asked Questions

What makes “Illustration Essentials” different from other illustration guides?

“Illustration Essentials” focuses specifically on the art of acquiring clients through cold emailing and other direct methods, rather than relying on traditional, often costly marketing strategies. It's based on real-world experiences and successes, offering practical, actionable advice.

I'm new to illustration. Is this guide suitable for beginners?

Absolutely. This guide is designed for illustrators at all levels. For beginners, it provides a solid foundation and clear steps to start your career effectively. For more experienced illustrators, it offers advanced strategies to enhance client acquisition and business growth.

How quickly can I expect to see results after using the guide?

Results can vary based on your application of the strategies and the current state of your business. However, many users start seeing a difference in client responses and engagement within a few weeks of applying the techniques.

Do I need a large social media following to make the most of this guide?

No, a large social media following is not necessary. The guide teaches you how to leverage your existing network and reach out to potential clients effectively, regardless of your social media presence.

Is the guide applicable to illustrators in all specialties?

Yes, the principles and strategies in “Illustration Essentials” are versatile and can be applied across various illustration niches, whether you're into digital art, traditional media, or specific genres.

Can I get a refund if I'm not satisfied with the guide?

Yes, there's a 30-day, 100% risk-free guarantee. If you find that the guide doesn't meet your expectations, and you've engaged with the content and exercises, you can request a full refund.

How long will it take to go through the guide?

The guide is designed to be concise yet comprehensive. You can go through it at your own pace, but typically, it can be thoroughly read and understood over a weekend.

Will buying this guide guarantee me more clients?

While the guide provides you with the tools and strategies to significantly improve your client acquisition, like any educational resource, the ultimate success depends on your application of the knowledge and the strength and focus of your illustration portfolio.

Is the contract template included in the guide legal worldwide?

The contract template is designed to cover general scenarios and should be applicable in most regions. However, we recommend reviewing it with a legal professional in your area to ensure it meets specific local requirements.

Do I need any additional tools or software to implement the strategies in the guide?

No special tools or software are required. The strategies in the guide can be implemented with basic tools that most illustrators already use in their business practices.

I feel my level of confidence in contacting and approaching potential clients has skyrocketed! It's always been a struggle for me to put myself out there. I'm glad I found your site and subsequently your course! Thank you for being so generous to offer your free advice/content on your website because I probably would have never found you if not!”
Kat U.

Just the guide

Get the complete Illustration Essentials guide showing you how to get illustration clients.

Just the guide, $59 USD

Guide + Contract Template

Get the complete Illustration Essentials guide and the illustration contract template