Brands and publications need quality illustrations now more than ever
Common distractions stopping most illustrators from getting clients
When you set out to get illustration clients you'll come across the same conventional advice about how to get started.
In fact, most of the conventional advice for getting illustration clients ended up being GIANT distractions. Distractions that ended up costing me a lot of wasted time and money
DISTRACTION 01: Paying for ads in illustration directories.
I definitely fell for this while I was in college. Illustration directories are books sent to art directories all around the world. A book with literally thousands of illustrators in them.
The quickest way to stop yourself from getting any illustration clients is by competing with thousands of other illustrators.
DISTRACTION 02: Sending postcards to potential clients.
One of the most popular marketing methods most illustrators pursue, but the least effective.
Unfortunately, sending postcards with your illustrations on them is similar to paying for an ad in an illustration directory. It feels like you're sending your work into a black hole.
Crossing your fingers, hoping and wishing you'll get hired. I don't recommend this method of getting illustration clients as
DISTRACTION 03: Having the mindset of “getting discovered”.
You can have a thriving illustration business without Instagram, Facebook, and social media
Time and time again I see talented illustrators spend months and years putting all their focus on building their social media accounts.
You can't pay your bills with more ‘likes', more comments, and more followers. You need money. Money from high-value illustration clients who value your creative vision and and illustration style.
Instead you need a repeatable system for finding and reaching out to potential illustration clients you know will benefit from your work.
Your future illustration clients are just an email away
When I first started the illustration branch of my art business, I was definitely distracted. Distracted by all the different marketing tactics I thought I had to do. Send postcards, pay to be in expensive illustration directories, and try to garner a massive social media following.
None of that worked as well as simply introducing myself to potential illustration clients with a simple email.
The best part?
Over time, I didn't have to do much reaching out. Clients started hiring me for repeat work and sending new clients my way.
The hardest part is the beginning. When you are just building your initial client base.
Let me show you how to start and grow your illustration business — forever.
Are you ready to finally get high-value illustration clients?
Learn simple and direct methods for getting high-value illustration clients who are happy to pay you for your creative vision and style.
Illustration Essentials is clear and actionable. When you’ve finished the 8 video lessons, you’ll know exactly what you need to do to get more illustration clients – and how to do it – step by step.
Inside Illustration Essentials you'll learn…
- How to eliminate social media as a marketing activity and what to do instead.
- Never compete with other illustrators again by avoiding costly marketing tactics like paying for illustration directories and blindly sending postcards.
- Write emails that get opened, read, and replied to from creative VIPs and decision makers.
- Confidently price your services while eliminating competition.
- Double and triple your revenue with proven pricing strategies.
- Grow your client list with one email. Including what to say and when.
- Create passive income from licensing your art
Here's the exact list of lessons, so you can make sure Illustration Essentials is right for you.
Get everything you need to connect with potential illustration clients who are aligned with you and the type of illustrations you make.
In 8 lessons you'll get a clear idea of how to start and grow your freelance illustration business:
1 | Know what not to do
Free your time and mind from things like social media and paying for ads.
2 | Create goals that matter
Know exactly what benchmarks you need to hit to increase your income.
3 | Define your profitable clients
Take your illustration into new markets so you aren't competing with anyone.
4 | Crafting your offer
Figure out how to creatively package your illustration services to profit.
5 | Generating leads
Compile a list of profitable clients.
6 | Qualifying leads
Exact ways to introduce yourself to potential clients.
7 | Converting leads into clients
Next steps to take to transition an interested lead into a paying client.
8 | Getting referrals
Double and triple your clients with one email.
“I feel my level of confidence in contacting and approaching potential clients has skyrocketed! It's always been a struggle for me to put myself out there. I'm glad I found your site and subsequently your course! Thank you for being so generous to offer your free advice/content on your website because I probably would have never found you if not!”
Kat Uno, Illustrator
The Illustration Contract Template: Protect your time, money, and ideas on your next freelance illustration project.
Finally, get the contract template that will help you:
- Prevent scope creeps who request endless revisions
- Establish your usage rights so your art isn’t misused
- License your art so you can create passive income
- Threats and actual lawsuits
- Get credit for your work
- Get paid on your schedule
Sticky client situations are heart-wrenching, and usually totally avoidable.
This is why I’m releasing the same contract template I’ve used on over 100+ freelance illustration projects. This contract template will help you create a stress-free illustration business.
- How long do I have access? Once you purchase Illustration Essentials, you get immediate access to all the lessons, forever. Which means you can go through the lessons at your own pace.
- How long is this program? Illustration Essentials is broken down into 8 lessons. Each lesson is 10–25 minutes long. To get the most out of the program you’ll do the work to set up the simple business systems you'll learn in the course. Which can take anywhere from few days to a few weeks. You will get out of the program what you put into it.
Illustration Essentials IS for you if…
Illustrators who want to get hired to create illustrations for brands, agencies, publishers, studios, companies, and any other organizations.
Illustration industries and specialties include:
- Film and animation: From concept art and storyboards to character design.
- Publishing: From children's books and book cover illustrations to editorial illustrations for online content and print magazines.
- Advertising and marketing for businesses: From logos, branding, and infographics to custom merchandise, graphics, and animated content.
This is for illustrators who want to work with clients who from their home studio.
This is NOT for you if…
If you think building your illustration business will happen overnight, this program isn't for you. This program requires a minimum of 3 hours of work a week.
Try Illustration Essentials for 30 days, 100% risk-free
I've packed a lot into Illustration Essentials, and I want to make sure that you not only get all that content before you fully commit to this — I want to give you 30 days to let it settle, integrate it into your business, and make sure this is really right for you.
Try the entire course. If you don't LOVE it, I insist that you get 100% of your money back.
This guarantee lasts 30 days, which completely covers the course. That means you can try the ENTIRE course and then decide if it's right for you.
Illustration Essentials will show you the path for getting illustration clients. And it's 100% risk-free.
One last word…
Having the confidence to research and directly reach out to potential illustration clients is challenging at first.
But the more you do it the more you realize how appreciative, open , and happy your potential clients are for reaching out to them. In most cases I get a genuine THANK YOU for contacting and sharing my work with them.
Some of my clients I've done projects with them a few times a year going on 10 years. Relationships that started out with a simple email from me introducing them to me and my work.
I want the same for you.
You don't have to spend years on Instagram trying to get internet famous. You don't have to pay a penny for a single ad or placement in an illustration directory.
Once you start applying these chill and confident strategies for growing your illustration business, you'll wonder why you didn't do it sooner.
Are you ready to get high-value illustration clients?
Yes, I want to start and grow my illustration business
Lifetime access. Get lifetime access to all 2 hours of content inside Illustration Essentials. Once you enroll you'll gain immediate access to the online dashboard where you can watch the lessons anytime, forever.
Contract template. Protect your time, money, and ideas. Get a proven contract template to use on your next illustration project.