The toughest part of becoming a working artist isn’t the creative part. It’s the stuff that allows you to make money from your art, like business, marketing, and sales

We’re talking selling your art online. Landing new freelance clients. Getting paid. Finding your audience and connecting with them in a natural way. If you’re like most artists and illustrators, it’s the business stuff that feels like a drag, not the actual drawing, painting, illustrating, or designing. That’s where this workshop comes in.

In just 40, self-paced online lessons, you’ll learn how to become a working artist. Start to finish. Most importantly, you’ll know how to immediately apply what you’ve learned.

Join the workshop and learn how to sell your art online, land better clients, avoid business pitfalls, and connect the dots between your work and making money.

The workshop is clear and actionable. When you’ve finished the 40 lessons, you’ll know exactly what you need to do – and how to do it. From defining a niche to growing your audience to pricing your work, we’ll dive into every corner of your business and follow specific steps to make it better.

It doesn’t matter if you’re just starting out or you’re ready double everything, you’ll learn how to earn more money, streamline your marketing, and ultimately, become a working artist.

Wake up in the morning knowing the nuts and bolts of how you can walk the road to being financially successful doing what you love to do.

No matter how weird or niche your art is, you don't have to struggle making a living from your work. There are specific steps you can take to earn income independently.

There are multiple ways to earn money from your work. From selling your original art and products to getting freelance clients and licensing your images. I'll show you how to add these different branches to your art business inside this workshop.

Spring enrollment for this workshop closes the last day of April and won't open again until Fall or Winter.

INTRODUCING

THE WORKSHOP

A step-by-step system for becoming a working artist.

The goal of this entrepreneurship workshop for artists is this: To show you how to start your own successful art business — growing your audience, selling your art online. In a way that beautifully highlights your passions, experiences, and creativity. Then expanding your art business into the realm of freelance commissions and art licensing.

Inside the workshop

To create this entrepreneurial workshop for artists, I dissected all my audience growth, product sales, commissions, and other partnerships I've ever had — and systematically diagrammed out the entire road map.

  • 40+ Grab and go multi-media lessons on how to sell your art online.
  • A vault of bonus trainings, tools, scripts, templates, and more.
  • Access to a global community of supportive and like-minded artists

Plus: Lifetime access to everything forever.

Learning the exact strategies, frameworks, tactics, and examples of how to package your work so its profitable, then use systems to “scale” your business — even when you're away from your computer.

It's interesting that when you go from “theory” to actually building your art business, you discover subtle nuances that weren't obvious in the beginning. I included the psychological aspects of pricing. Frameworks for writing launch emails. Specific ways to get more traffic to your art website. How to grow your email newsletter in a compelling way. Exactly how to get product sales and real money in your pocket.

MODULE 01: YOUR ART SALES

Learn how to effortlessly use your email art newsletter to sell your art online.

And no, you don't need to be “famous” or have a huge following on social media.

Here's what you'll learn inside this module:

  • The psychology behind why people will buy your art during a launch.
  • Create a viral loop of audience growth as you sell your art.
  • Automate your art sales.
  • How to launch a new art product in 5 days and profit.
  • Green light benchmarks for open rates, conversion rates, and more.
  • A roadmap for eliminating all guesswork in your art business.
  • Uncover exact ways to bypass any hurdles you're likely to experience.
  • Art launches to simultaneously grow your audience as you make art sales.
  • 2X, 5X, and 20X your art sales revenue with these pricing strategies.

Selling your art online is based on a system of sharing your creative process. Letting your audience in on your behind-the-scenes. Then naturally building up to new sales. In a natural, storytelling way.

After a lot of trial and error, I found that to sell your original art and other products online, you have to:

  1. Define and connect to your true audience.
  2. Drive focused and specific traffic to your art website.
  3. Convert that traffic into subscribers to your art newsletter.
  4. Engage with those subscribers build interest and trust, over time.
  5. Sell your art and creative products to your subscribers in a natural, storytelling way.

Which is exactly what you'll learn inside this module.

Let’s finally connect the dots between your art and making money. Learning the actionable business knowledge you need to succeed as an artist.

Apart from selling your art online – you have the option to expand your art business by working with high-value clients on creative commissions and art licensing deals. Creating different streams of revenue for your art is one of the best decisions you can make.

MODULE 02: YOUR CLIENTS

Find and secure high-value clients to who are happy to pay you for your creative vision and style

You can’t wait for clients to discover you. You have to be the one to make first contact.

Here's what you'll learn inside this module:

  • Follow a proven framework for generating new clients.
  • Never wait around to be discovered by clients again.
  • Know exactly what your client will pay for.
  • Finalize your leads and turn them into a paying a client.
  • Grow your business by having your existing clients open their professional networks to you.

There are high-value clients out there who want to pay you for your creative vision and style. “Getting discovered” is not measurable or predictable. It’s leaving your income to chance. You can’t run ANY business on the fumes of “getting discovered”.

You need to know how to find and introduce yourself to the right people. Never on getting “discovered” again. Forget about waiting weeks, months, and years for a creative inquiry to land in your inbox.

When you reach out to the right VIPs and creative decision makers – with a hand crafted email – you'll generate the most freelance clients.

PLUS: Advanced trainings, tools, and strategies.

Access an advanced vault of resources to expand your art business.

MASTERCLASS TRAINING

GROW YOUR AUDIENCE

Smart ways to get more traffic to your art website

Never wait around to get discovered. Learn specific ways to get your work in front of already established audiences with proven FREE outreach strategies. Get featured and interviewed by other influencers, bloggers, and magazines.

MASTERCLASS TRAINING AND TEMPLATE

THE CREATIVE CONTRACT TEMPLATE 

Introducing the only contract template that helps you create passive income by licensing your images.

Protect your time, money, and ideas with this attorney approved contract.

Art licensing can create a stream of income that happens long after you do the work

Your images have a huge amount of selling power. In most cases, your work is the only reason your client’s projects are successful. The longer your clients are using your images, the longer they’re profiting from your work. Don’t you deserve to continue earning from the work you make too?

You can add additional income streams by including art licensing into your freelance commissions. Clearly stating how, where, and for how long someone can use your images. Even if they commissioned you to create it.

Not only can you get paid to make the work, you can get paid a recurring income by renting out the use of your copyright.

This is the only commission contract for visual creatives that has built in licensing terms. This way you can keep earning from commercial projects you worked on a long time ago. While also getting your paid on time and protect your copyrights.

MASTERCLASS TRAINING

20 PROVEN EMAIL SCRIPTS

Send emails that get opened, read, and responded to by creative VIPs

Get the proven email scripts to help you connect with key decision makers in your target audience and art niche. Want to get interviewed on a blog? Need to enforce your contract during a commission? Want to get your story published by a magazine? You'll be referring to this ever expanding library of email scripts and frameworks for years to come.

When you join the workshop, you receive a collection of videos and written lessons designed to help you grow as an artist while you expand your art business.

These tips, tools and insights are helping artists just like you gain confidence and grow the creative business they've always wanted. You'll learn how to master the marketing part of running a successful creative business online.

OVER 40 VIDEOS
The Workshop is complete library that take you step-by-step in learning how to sell your art online, grow your audience, and get high-value clients who are happy to pay you for your unique vision and style. And there's so much more…

REAL-WORLD INSTRUCTION
Chris will show you, step-by-step, how to master the marketing part of running a successful fine art and illustration business.

GO BEYOND
Most entrepreneurial content for artists only touch the surface. Watch as Chris dives into exact detail of how to grow your art business. Showing you exact email scripts, specific steps for growing your audience, expanding your art business into the realm of freelance illustration commissions and licensing, contract templates to protect your time, money – plus more.

Get help every step of the way in the private Facebook community

It's valuable to be able to turn to someone and ask for personalized help.

The information in the workshop will guide you step-by-step, but it's natural to have questions as you build your business, so I built an unrivaled support community that will help you through every step of the way.

If you're ever stuck, ask your question and get instant answers from the community — usually within minutes. You can tap the experience, best strategies and mental frameworks of students who create and sell work in many different niches and styles.

  • Stuck on pricing?
  • Wondering how to make your website better?
  • Looking for ideas to grow your art newsletter?
  • Need an extra set of eyes to look at your portfolio?

You'll have access to students at all different levels — beginners who just started, intermediate students earning a few thousand dollars, and one-on-one feedback from Chris.

What would it mean to have 24/7 access to a group of supportive peers who have already launched successful creative businesses and want to help you?

Frequently asked questions

“What if I make a really “niche” or unique kind of art?
The workshop is designed to help you succeed no matter what kind of art you sell.  It doesn't matter how weird or unique your style is, you can earn from your art online. In fact the more unique your work is, the easier it'll be to find and grow your audience.

“What if I live in Europe, or India…?”
Yes, this will help you. Students span across 30+ countries and have found success all around the world. The online entrepreneurial techniques you’re learning are based off basic human psychology and are proven.

“What industry does this work for?”
Current readers include fine artists, illustrators, pattern makers, graphic designers, photographers, comic book artists, hand-letterers, textile makers, among other. The only requirement is that you have the desire to sell the things you make. As an artist your voice can translate to creating and selling any creative products, ranging from fine art originals, prints, posters, postcards, clothing, and other products with your work on or in them.

“When can I expect to make money?”
I can’t promise you specific results from your art business in a specific time frame. Nobody can. If someone EVER promises you this run away. Here’s why: We all begin at different levels of experience and skill. We all have different niches, audiences, and markets. It would make no sense to promise “general” results just to get you to trust me. Instead, I’m going to be honest with you and be truthful about the challenging nature of this guide If you’re methodical and follow the action steps, you'll see results. And looking back, 1-2 years from now, the amount of time you invested will show in the results you get.

“But I don't have an audience, will this work?”
Even artists with THOUSANDS of fans can’t sell their art without the right launch plan

A while back, when my email list was around 1,500+ subscribers I thought it would be easy to sell a bunch of art prints I had collecting dust in my studio.

So one night before I went to bed, I sent a quick email to my list announcing they were for sale. I went to bed that night expecting to wake up to a bunch of orders the next morning.

The results? I didn’t sell a single print.

Here’s why: I sprang the print on my audience before I built up desire. I just announced it. I didn’t get anyone excited, tell the backstory about the print, or create a sense of urgency to buy it.

I didn’t have a CONVERSATION with my audience about the print before I made it available for purchase.

I just “announced” it.

It was jarring, spammy, and not an artisanal experience for my audience.

This same mistake is made all the time by artists who are puzzled why their THOUSANDS of fans don’t drive meaningful sales.

Remember, to make art sales you have to launch.

I share the exact email scripts and proven launch frameworks in this workshop.

Building a following for your art takes time. It’s especially difficult when you may not have a clear goal in mind for your blog. But sharing your creative process and what you're working on changes that.

Just the act of making your art — and giving people a way to follow along — will make it substantially easier to grow a profitable audience. By using landing pages and blog posts to build an email list — and keeping my small audience interested — you can build a profitable following in very little time. I’ll show you how to do it step-by-step.

With the right audience, a solid launch plan, a little discipline, and a lot of effort, you can make a living from your art.

Here's what current workshop students are saying:

“I must say it is gold. Really jam packed with information. Appreciate all the time and effort put into this. Really glad I got it. It's something as an artist been trying to do just didnt really find the ‘how's'. Now its just matter of putting in the work.

Jose De Olio, Artist

What made Chris’ approach different from the rest, was it was making sense to me. I would ask Chris an occasional question and his answers always felt genuine. So I signed up for his workshop. I’m doing the work, slowly getting the people to sign up to my newsletter. Taking my time and getting organized. For the first time I feel like I’m on the right track.”

Shawn Wilken, Artist

Is this right for you?

I want to be clear: I'm not going to waste time with the theory or “finding your passion” fluff, or worry about trying to get into a gallery. Instead I'm going to hand you the proven tools that work today in the real world. Everything you need to double, or even triple the size of your business in the next 18 months. So please read the following carefully to make sure this program is right for you:

THIS IS NOT FOR YOU IF…

You don’t have a solid body of work yet. This is for artists who already have something to sell, whether it’s fine art originals, prints, books of your work, or any other type of art product with your images on them.

You expect to make fortune in the next month. Get-rich-quick schemers, please leave.

You're simply looking for templates. I’ve included many templates inside from my experiences, and I'm happy to share them. But this is not merely a series of templates and scripts. You’ll learn how to apply these systems for growing your audience and selling your work in your own original way. This can be challenging and takes work. Be prepared.

THIS IS RIGHT FOR YOU IF:

You make great art that you're confident about.

You aren't shy about putting your work out into the world — through your website, email, blog posts, sales pages, and social media. In a natural, storytelling way.

You're anxious about sharing your work with the world – your creative process, writing about your art, and blogging is exciting for you.

You're patient, deliberate, and methodical. You're committed to spending the time to learn how to grow your audience the right way, and you know this will not happen overnight. You know that if you put in a few hours a week and do the heavy lifting up front, you can enjoy the rewards for years to come.

The workshop isn't for everyone. It can be challenging. People looking to passively absorb information won’t benefit nearly as much from it. But those who actually follow the steps and instructions get incredible results.

Take a look at what students have done:

“I followed your advice on starting a mailing list and it is really paying off. Just had a mini-comic printed and already had 46 orders in the last three days, many through my mailing list, and a web-zine maintainer asked if he can interview me. So :-)

Ayal Pinkus, Artist


“I really enjoyed the class and am really happy you've gotten such great feedback and response to it because I thought it was great! I feel my level of confidence contacting and approaching potential clients has skyrocketed! It's always been a struggle for me to put myself out there.
I'm glad I found your site and subsequently your workshop! Thank you for being so generous to offer your free advice/content on your website because I probably would have never found you if not!” 

Kat Uno, Artist + Illustrator

“During my first art launch I offered all original paintings. I sold a dozen paintings and ended up with about $2500 and probably could have sold more.”

Charlene Marsh, Artist

“For the last 2 1/2 years I have been working on trying to become a full time artist. Last year I quit my day job and ventured out on my own to see if I could actually make it happen. Your workshop and emails have given me the confidence that I could actually do this.

I am continually impressed by the genius of  your advice and guidance. It is the most concise and relevant information I have found and I am so grateful I discovered your website.

I was getting ready to give up and go back to a corporate job and then you laid it out so brilliantly how to sell my artwork online and make a living with my creative skills. I am inspired to continue with a new perspective. I went from selling work once a month to once a week, in a couple of months. I am also now teaching Photoshop and and selling photography services.

I realized that a different strategy with social media and marketing would work well with the idea of supplementing my print sales with contract work. I shifted my perspective from just trying to sell art prints to using my other creative skills in combination with online sales.” 

Omaste Witkowski, Artist

“I have to say, this workshop has kinda changed my life. Before it, art was something I did, but never bothered to sell (thinking ‘what’s the point, I won’t make any money’). Now, because you’ve altered my mindset about profiting from art – I have sold several works even before starting to launch. 

I also have stories going in the UK national press about my work in the next few weeks. Seriously, it would never have happened without you. Thanks for making my life nicer!”

Boo Patterson, Artist

“Wow. I've been an artist for many years, mostly paintings but also some drawings. I've had some gallery showings etc and have always worked like a dog to get the word out.  Most of my sales have been through word of mouth and from people seeing my work in someone's living room.  I've never had any defined strategy for my business but have been feeling like I needed one yesterday…

Everything I've read advises me to get onto social media (I'm only on LinkedIn and don't do much with it) and I've been researching this for a many months now. Then I read about your approach. Wow.

I have to say thanks for putting it out there and good of you for not charging the moon – well worth the few hundred dollars – which is less than one painting sale.”

Michael Christidis, Artist

100% Risk Free Guarantee 

It's simple: Take the workshop and see for yourself. If it doesn't work, I want you to email me. Show me you did the work, and I'll refund you 100%.

This guarantee covers you for a full 30 days, which completely covers the duration of every module in the program. Try the ENTIRE course. If you don't love it, just email me at ANY TIME during the workshop and show me you're applying the action steps of each lesson and not getting results. I'll refund 100% of your price.

By the way, I ask you to show me you've done the action steps because I know how powerful they can be when applied. The only way to get results is to take action. I know you’re busy, but if you can’t commit to at least trying, then you shouldn’t join.

But if you’re willing to commit even a single hour to every lesson in the workshop, then this course is 100% risk-free.

If you could write just one or two great blog posts — or a single email art newsletter that pulls collectors in and moves them to buy — it could change your art business forever.

Now imagine you could “scale” that across your art business. To your blog posts, your emails, your website, your art newsletter. All of your marketing.

The blog posts, photos of your work, and creative behind-the-scenes you share is truly the “tip of the spear” — it's the first thing anybody sees about your art business.

Get it right, and you’re instantly playing a different (and more profitable) game than everyone else out there. Get it wrong… and you'll be running around in circles trying to get “famous” on social media.

Let other people focus on social media tactics and post links to buy their work all over the internet. Growing an email art newsletter goes much deeper. It allows you to amplify what you already magnetically draw people in, closer and closer. It builds a deep and lasting relationship with your customers. No one can ever take that away from you.

This workshop will show you how.

Are you ready?

Spring enrollment for this workshop closes the last day of April and won't open again until Fall or Winter.

The Workshop

One payment of $399 USD

Get lifetime access to the tools, education, and community you need to start and grow your art business.

This is the first entrepreneurship training resource for artists that includes every strategy, technique, and tool to start earning from your art online.

You don't need to be an expert in anything technical or be a master of online marketing. I show you how to do everything — and in many cases, lay it out step-by-step.

This also means I have a real focus on results. I'm not interested in “fluffy” inspiration. I want you to find success. That means every single strategy and tactic I will teach you works, because I've tested it (and tested it and tested it) in my own art business.

Throughout my journey I've often wished that there was a workshop that would just tell me what to do, step-by-step. Something that would just take care of the business part of my art.

I've invested thousands of hours and dollars into learning how to run a real art business.  I struggled to find the right workshop that applied specifically to art – so I created on based on my 10 years of making a living from my art online.