Do you hear the **chirp chirp** of crickets every time you try to sell your art online?
And no, you don’t have to be famous or have a huge online following.
You spent hundreds of hours making great art to sell. Let’s not mess up the launch.
Launches for great art often flop. From original works, prints, and other products. All because the artists put all their energy into the art and none into preparing for the launch. Your effort put into drawing, painting, taking photos, scanning, designing your art website, posting on social media, and making prints is wasted if you don’t nail the launch.
A large audience isn’t enough
Even artists with thousands of followers can’t sell their work without a launch plan. When I had an email list of a few thousand subscribers I thought it would be easy to sell a small stack of prints I had in my studio. So one night before I went to bed I sent out an email announcing the print for sale.
I didn’t sell a single print.
The problem was that I sprang the print on my audience before I shared my process and story behind the print. I “announced” the print instead of “launching” the print.
That same mistake is made all the time by artists who are puzzled why their audiences of hundreds and thousands people don’t generate meaningful sales.
But I don’t have an audience to launch to
The act of making great art and sharing your process before you even
Building a following for your art takes time. But the concept of launching changes that.
Just the act of making great art — and giving people a way to follow along — will make it substantially easier to build a following. By using landing pages and blog posts to build an email list—and keeping your audience subscribers interested — you can launch to art sales in no time. I’ll show you how to do it step-by-step.
With the right audience, a solid launch plan, a little discipline, and a lot of effort, you can make a living from your writing.
Especially if you use the right tools
Everyone is telling you to use social media, but email converts far better. In fact, the creative e–commerce platform Gumroad shows that purchasers from email convert at nearly 2x the rate of social media traffic.
If doubling conversions, tripling revenue, and actually profiting from the hard work you put into your art is interesting to you, join the free email course on selling your art online.