I run my fine art, illustration, and teaching business using a few simple tools. Every artist needs great resources. Here are some that I use and recommend. Hopefully, they’ll help you as much as they’ve helped me.
Note: These recommendations will save you time and frustration, and make you money if you put them to good use. For some of these I’ll earn a small commission at no extra cost to you, but I don’t recommend anything I haven’t used or gotten a ton of value from personally.
ConvertKit – Newsletter
There are a lot of newsletter services out there. MailChimp being the most popular. (But MailChimp doesn't handle things like automations or subscribers intuitively.) My entire art business runs on ConvertKit. I know who purchases what and what each subscriber is interested in based on how they signed up for my content and what they've clicked. This helps me send the right content only to the people who want it.
Media Temple – Domain name and hosting for multiple sites
I use MediaTemple because I need to host multiple WordPress sites. I have a few dozen friends who I've helped with a site and random side projects. The Grid by Media Temple is the most affordable and easiest to host multiple WordPress websites at $20 a month.
BlueHost – Domain name and hosting for artists who just need one website
It's easy to set-up WordPress with and is less than $4 a month.
Bridge Theme – A premium WordPress theme
Store, blog, galleries….anything! The Bridge theme makes it all look great. I went through a phase in my life where I've changed my theme every month. When I found the Bridge theme I never turned back. I've been using this theme for 3+ years. It works great with the WooCommerce store plugin and has unlimited design customizations. The best part, you don’t need to be tech-y or know how to code to customize the design. Everything is drag-and-drop.
WooCommerce – Online store
A simple free WordPress plugin making it easy to sell your art and other products. It links with Stripe and PayPal to accept payments too. Most importantly, it links with
Printful – Creating, printing, and shipping
Linking to my WooCommerce store products. When someone buys a print or t-shirt, Printful automatically prints and ships the order for me. What I love is that they don't put their branding on anything. They even put a custom sticker with any image you want on the outside of the shipping box for you. They're like a printing and shipping ninja.
WooCommerce Membership Plugin – Online Course
Currently I'm using the WooCommerce Membership Plugin to restrict pages on my website and run the back-end of my workshop.
King Sumo Giveaways Plugin – Giveaways
One of the easiest ways to grow your audience. Running a giveaway with this plugin builds in a viral sharing quality amongst those who enter your giveaway.
TeuxDeux – Productivity
I've used this app since it started years ago. It's so streamlined and simple allowing you to only add daily and long-term tasks.
Canon Pixma Inkjet Printer – Printing Limited Edition Prints
For when I create a run of fine art limited edition prints I make them myself with this print. It can print up to 13″ x 19″. If I ever want to make a bigger print, I just use a local printer.
Hahnemuhle Inkjet Photo Rag – Paper for Limited Edition Prints
This paper is museum quality and works great with the Canon Pixma printer. It's archival and acid free. Which means it won't turn yello over time.
Google Search Console – Website Performance
Google Search Console lets you track your site’s performance with Google (so you can increase visibility, click-through rates and rank higher). It also helps know you if something is wrong with your site (broken links, etc…), so you can fix it fast.
Google Analytics -Website Statistics
Google Analytics is the industry standard for website statistics. It helps you see who goes to your site, from where, in what numbers and also helps you track things like goals and store. Get the information you need to make clear decisions about your site.
I’ll continue adding to this list as it changes over time and our needs as a business evolve. If you have a question about anything I listed above drop me a line or send me a tweet. I’m happy to share more about our process and workflow.
Last updated on April 12, 2017