How to sell art online
Learn how to sell art online in a natural, storytelling way.
Learning how to sell art online is one of the most powerful ways to start taking control of your creativity, life, and make extra money from your art.
You can start this process with just a few hours of work every week.
The best part about learning how to sell art online is that you don’t need to get the approval from art galleries to start seeing results.
Have you ever said to yourself…
- “I feel intimidated by the thousands of artists out there, how am I going to get noticed?”
- “I know my art is good, I get compliments all the time, but I just can’t get anyone to actually BUY my art.”
- “I’m not into social media and feel overwhelmed when trying to figure out where to put my art online.”
Wake up in the morning knowing how to sell your art online
Imagine it’s a Monday morning…
You get up, eat some breakfast, then casually check your phone.
You have a handful of payment notifications – you sold 7 fine art prints during the night.
You continue on with your morning routine and before it’s even noon, you get another payment notification. This time it’s for a much more expensive original.
The email newsletters you’ve been sending out once a week are working. By sharing your sketchbook and creative process you’re connecting with your audience.
More importantly, the newsletters are making real art sales happen for you – automatically.
This is what it looks like to sell art online. It’s simple and for the most part hands off.
Long gone are the days where you need the approval of a gallery or need THOUSANDS of social media followers in order to sell art online. In fact, there are a lot of art marketing activities you can ignore in the beginning.
Email is the single most effective way to sell your art online
If you want to sell art online, you need to grow an audience where it matters the most – your email list.
When you put all your focus on growing an audience in places like Facebook or Instagram, you don’t actually own your audience.
On social media, typically, when you share new content on a social media platform only 3-5% of your followers will see it.
However, on your email list you can expect 40-60% of your subscribers to see your new content.
This is why having an art website for your art is essential. When you have your own art website, it become a platform for your entire art business.
- 5 Great artist website examples
- How to start your art website using WordPress
- Best artist website builders
On your email list, you own your audience – no one can change the rules on you or make you pay to “boost” your content.
Even artists with THOUSANDS of followers can’t sell their art without the right launch plan
A while back when I was in my first year of setting out to sell art online I had about 1,500+ email subscribers on my art newsletter. One night I thought it would be simple to sell a stack of art prints I had in my studio.
So that night, before I went to bed, I sent an email to my art newsletter subscribers announcing the print was for sale. Expecting to wake up to a bunch of payment notification emails in the morning.
I didn’t sell a single print…
Why? Because I just “announced” the print was for sell. I didn’t take the time to share my creative process of making the drawing. I didn’t show or share the behind-the-scenes to build-up to the moment I invited everyone to collect the print.
A few months later I developed a weekly schedule of sending a newsletter to my audience. Making sure to never miss a week. Sharing my sketchbook drawings and other art related things I was working on.
I knew I wanted to try to sell another art print again. So I started mentioning it to my newsletter subscribers. I started involving them in my process by asking them which drawings I should turn into a print. Sharing everything so when it came time to actually invite everyone to collect the print
When it finally came time to launch the new art print it sold out.
Simply growing an email list of fans, sharing your creative process, then inviting them to collect your work in a natural, storytelling way.
Launch from nothing
Even if you have ZERO people on your email list you can still launch your art. The act of launching simultaneously grows your audience as you make art sales. Launching your art is something other people can share with their audiences.
Just the act of launching and giving people a way to follow along on your email list — will make it substantially easier to build an audience. Even though there are many ways to sell your art online, launching your art offers the most predictable results.
By using landing pages and blog posts to build an email list—and keeping your email list subscribers interested — you can generate art sales during a launch in no time.
Automate how you sell art online
Your art website should be working for you 24/7. Making art sales silently in the background.
By automating how you generate traffic to your website and using automated email sales funnels you can easily create a reliable source of revenue from selling your art online.
With the right audience, a solid launch plan, a little discipline, and a lot of effort, you can sell your art online.
Sell your art online
No matter how weird or “niche” you think your art is, you can make art sales online. Find inspiration and get started with this 5 day email training.