To run your art business, you need to have the ability to create content about your art and have a way for people to purchase your work from you. This means having a website with a blog and a store.
There are a few free options like Blogger, Tumblr, or WordPress.com.
But I don’t recommend these for three reasons:
- When you use a free service, your domain name will almost always be an “extra” extension to the service provider’s own domain. For example, if I created my site on Tumblr, the web address would be www.chriswilsonstudio.tumblr.com instead of www.chriswilsonstudio.com.
- You have fewer options for custom design, functionality, and revenue. For example, I know when you use sites like Shopify or Squarespace a percentage of each sale you make goes to them.
- When you build your art business on someone else’s platform, you’re vulnerable to their rules. For example, if Tumblr closed tomorrow, you would lose your business entirely.
These three reasons alone are exactly why I recommend going with a self-hosted WordPress website. You have more control, it looks more professional, and your work will live on a platform you own.
In 2005, I decided to start blogging about my art and building my personal platform. It’s now become my full-time career and it’s allowed me to make a living from the things I am most passionate about.
I see many artists not chase their dream because they either don’t know where to start or the “setup process” is too complex.
WordPress is the best way to create a website to overcome this because there are free plugins allowing your to do anything. From making galleries to creating a store.
We could compare and contrast the different options all we want. But nothing puts you in more control than WordPress.
WordPress isn’t just for blogging.
WordPress is robust website platform that allows you to have a blog, gallery, store, and normal pages all under one roof. It’s basically a great content management system that lets you update and design your site without having to know anything about tech or coding.
In fact, this website is running on a WordPress website. It has a store, it has a blog, it has galleries, and it runs a few paid courses.
WordPress is so efficient it powers over 30% of all the websites on the internet.
Most hosting providers offers a one-click installation option for WordPress.
Not only do you get your website set-up for free, but you have access to a huge number of themes, plugins, and thousands of experts who know WordPress. If you have a question about anything regarding your WordPress website, you’ll find at least a dozen tutorials and videos with the answer.
BOTTOM LINE: WordPress is going to give you a lot of marketing power for your art website. In order to successfully tell your story, grow your audience, and launch your art – you need to be in control of every aspect of your website.
WordPress allows you to be in complete control of every aspect of your online art business.
There are many ways to setup a blog but you will get the most control by using self-hosted WordPress blog.
IMPORTANT: The first step for setting up a blog is buying a domain and setting up hosting. If you are not sure about the difference between hosted and self-hosted WordPress, I found this helpful infographic that explains it well.