Tutorials

Patreon vs Your Website

Should you use Patreon or just accept payments on your website? The website Patreon made the concept of monthly patron program popular. With a monthly patron program you’ll have a…

Why people collect art

Knowing the reasons why people buy art will help inform you of a clear path for selling your art online. The other day I was watching a wildlife photographer talk…

7 Interesting Facts about selling art online

Individual artists can now compete with galleries. I argue that galleries are struggling to compete with individual artists selling their art online. Why? Because only an artist can talk about…

The first 10 people in your audience

When you have an email list and a website – you own your own platform. No one can change the rules on you. For example, if I don’t like my…

What not to do in your art business

There are marketing activities to avoid as you set out to grow your art business. You’ll also learn several mistakes most artists make when they are just starting out. Let’s…

Why you should consider launching your art

In my past articles we talked about getting traffic to your art website and the – how to convert that traffic to art newsletter. Today I wanted to follow up on the third…

Engaging with your audience

An effective email strategy is critical for selling your art online. But with the common perception that “email marketing” is spam, a strong email engagement strategy is now ever more…

Making a pivot

Many times a week I get questions from artists, “Can you take a look at my site and let me know who my audience is? Or they’ll explain their situation with…

How to define an audience for your art

Finding your audience comes down to knowing how to organize your work, parallel interests, and subject matter into a cohesive theme. Most of the artists I talk to inside the Art…

Secret world of Art Licensing

I call it the secret world of art licensing because most artists don’t either know about this great way to earn from their art or think it even applies to the kind…